Further, Indonesia’s Trade and Investment News reported that Corporate expenditure on advertising in 2006 rose 17% to Rp30 trillion, according to Nielsen Media Research.

It noted that TV absorbed Rp20 trillion, or 67%, of the total spending, with the remainder shared by newspapers, magazines, radio and online media, XFN-Asia reported on Thursday (18/1/07).

Ananto Praktikno, executive director of Nielsen Media Research Indonesia, said he expects corporate spending on advertising to increase this year in line with the improving economy.